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Bare Escentuals

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By: Jamie Matusow

Editor-in-Chief

Jim Taschetta has been appointed to the newly created position of chief marketing officer at Bare Escentuals, Inc. He is responsible for all of the company’s marketing and product development initiatives, and will report directly to chief executive officer Leslie Blodgett. A 20-year marketing veteran, Taschetta has held positions at Visa USA, Inc., Yodlee, The Coca-Cola Company and The Procter & Gamble Company.

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